In the ever-evolving world of hip-hop, it’s rare to come across an artist who not only has a deep understanding of the genre’s roots but also brings a fresh, innovative sound to the table. Jae, a multifaceted artist hailing from Hillsboro, Oregon, is one such talent. His latest release, “When To Say When Freestyle,” is a testament to his skill and dedication to his craft.
Jae’s approach to music is reminiscent of the legendary Dr. Dre. Like Dre, Jae is deeply involved in every aspect of his music. He writes, produces, and engineers his own work, as well as for others, showcasing a level of dedication and mastery that’s rare in the industry. This hands-on approach allows Jae to create a sound that is uniquely his, making each track a personal statement.
Jae describes his sound as a mix between West Coast and East Coast hip-hop, and this blend is palpable in his latest freestyle. “When To Say When” is a powerful representation of this hybrid style, offering listeners a taste of both worlds. Jae’s flow seamlessly bridges the gap between the laid-back vibes of the West Coast and the gritty, storytelling tradition of the East Coast.
The freestyle touches on the realities of life, from the complexities of relationships with women to the everyday struggles that many face. Jae’s lyrics are relatable and grounded, speaking to the listener in a way that’s both engaging and thought-provoking. This relevance and authenticity are what set Jae apart from many of his contemporaries.
The music video for “When To Say When Freestyle” is a collaboration between H.E.R. Photography and Brave and Fortune Studios. Shot in a light room behind a white board, the video features three different shots, highlighting Jae’s presence and performance. The final product, edited by Echo, is a visually striking piece that complements the track’s raw energy and Jae’s compelling storytelling.
Jae’s “When To Say When Freestyle” is more than just a song; it’s a statement. It showcases his skill as a writer, producer, and artist, and marks him as a rising star in the hip-hop world. With his unique sound and authentic storytelling, Jae is an artist to watch in the coming years. His dedication to his craft and his ability to blend different influences into a cohesive and captivating style make him an exciting addition to the hip-hop scene.
Stream/Download “When To Say When” on your platform of choice:
https://distrokid.com/hyperfollow/jae13/when-to-say-when-freestyle
